Vida Healthcare
Generating trust by dispelling myths in the care sector
The story
76% of UK adults don’t think it’s safe to put a loved one in a care home now
During the UK lockdown in summer 2020, the media was frequently reporting on the high fatality rates of Covid-19 patients in care homes around the country.
Vida Healthcare is a reputable care home provider for dementia patients in Harrogate. They provide exceptional care for their residents and receive high praise from their families. The care home provider’s excellent reputation put them in a great place to lead the story we curated for them…
‘76% of UK adults don’t think it’s safe to put a loved one in a care home now’
The campaign explained to target audiences that care homes were safe places for their relatives, and that maximum precautions were being taken during COVID-19.
Our hopes to build consumer confidence and change negative perceptions of care homes were met with great success. Thanks to our in-depth media research and pitches to a carefully selected target media, we exceeded our coverage goals and Vida Healthcare saw a 77% increase in web traffic on the campaign’s launch day, with increased new customer enquiries and new residents.
We couldn’t have done it without their dedication to providing the best care for their staff and residents – well done Vida!
Key results
199 items across 188 outlets in 7 days
7 million reach
77% increase in web traffic on the campaign’s launch day
Project in mind?
We’d love to chat about making your next campaign as successful as Vida Healthcare’s.