The Broadway
A Style Reset: showcasing shopping at the retail centre
The story
Following a period of no trading, The Broadway wanted to support its retailers and promote its fashion credentials
In-person retail suffered enormously in 2020, and we wanted to reinstate the joy of shopping in regional consumers and illustrate The Broadway’s support to its retailers.
We provided consumers with a reason to embrace fashion after lockdown and restyle themselves for autumn with a fashion shoot on the theme of ‘Style Reset’. This played into the timely media agenda of slowly emerging into the ‘new normal’.
We combined key style trends with the mood of the nation to produce striking images, inspiring consumers to plan fashion purchases at the centre and providing target publications with strong, image-led content.
The shoot and its results highlighted the centre’s fashion credentials and overall positivity as the region embarked on conquering the remainder of 2020.
We’re thrilled that The Broadway shared our creative vision for this campaign and trusted us to deliver it in a refreshing and artistic way, which ultimately led to the high-end coverage we were able to curate and secure.
Key results
Over 1 million people in the region reached
Coverage in glossy regional lifestyle publications and a key regional newspaper
Partner with us?
We’d love to chat about making your next campaign as successful as The Broadway’s.