The story

Profile Verus as the trusted luxury home builder of choice for architects and clients in Yorkshire

We’ve all been hooked on those dream house TV shows before now, but how would you feel if you knew you could find the kind of living normally reserved for Netflix, right here in Yorkshire?

Our client, Verus, is a luxury homebuilder in the Yorkshire area. The team’s work makes the term ‘high end’ meaningless, because nothing else would come close to its standards. Think expansive spaces, floor to ceiling glass and home saunas that look out on greenery for miles.

When Verus came to us to raise its local profile, it was modest, professional and entirely about showcasing its work. ‘Don’t talk about us!’ was something we could totally get on board with – we know when your best success stories are your clients’.

The company wanted to increase its social following and shout about its best work via targeted PR. Now, with a four-figure online following, social likes and engagements in the thousands and press in prestigious titles, the company is starting to see new business enquiries - the ultimate marker for success!

With nine pieces of quality coverage secured in the first three months, we reached 270k people through PR, and an additional 386k through newly established social media channels.

We pitched a mix of news, profile pieces and lifestyle features to publications either directly in the home sectors or with strong links and relevance, resulting in the company’s high-quality photography being enjoyed by large audiences.

Verus is a brilliant example of what can be achieved with an open conversation in PR. While the team would admit its unique skills are in home building, its trust in us to profile the company where needed, has brought results everyone is happy with. We can’t wait to continue supporting Verus and keep those home ideas rolling in!

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