The story

Building brand recognition and loyalty in a hard to differentiate sector  

BlindsbyPost is innovative and fresh. But the saturated blinds market makes it difficult for consumers to differentiate between brands with similar names. BlindsbyPost needed brand recognition and loyalty, and they deserved it too. A great catalogue of innovative products gave us the chance to create content around seasonal needs for blinds in the home, with a fresh angle each month. 

An additional layer to our activity was introduced by identifying multiple target audiences. Consumers looking for dynamic, adaptable products in the industry were provided with informative news pieces on the brand’s motorised blinds range, gaining a 173% uplift in sales following coverage on The Gadget Show.

From another angle, we knew our strong media database in the home and leisure media sector would really boost the reach of our content, and we weren’t wrong. We consistently secured links with Good Homes and House Beautiful, as well as national exposure in outlets including the Daily Mail, The Sun and  ITV’s This Morning.

A strong PR focus allowed Blinds by Post the flexibility to reduce spending on SEO – something that was not guaranteed to bring results in a crowded market. PPC and advertising spend can be relaxed as a result of a brand-focused PR campaign. We knew that a combination of product sampling, competitions and influencer marketing could harness faster and bigger results, with less ongoing spend for the brand.

Overall, our media outreach proved strong, consumer content was in demand and we achieved double our target monthly coverage in 2022. Overall organic web traffic showed a sustained increase, contributing to an overall uplift in brand awareness and organic search. 

We continue to work for BlindsbyPost, and can’t wait to achieve more great results for them and our consumer clients in other sectors too. 

Our outreach is something we’re incredibly proud of, and the results speak for themselves.